FICTITIOUS BUSINESS NAME (DBA)

The phrase "doing business as" (abbreviated DBA) is a legal term used in the United States, meaning that the trade name, or fictitious business name, under which the business or operation is conducted and presented to the world is not the legal name of the legal person (or persons) who actually own it and are responsible for it. The desired name might not have been registerable, or the business might be owned by another company, franchisee, or a sole proprietorship, resulting in all legally binding transactions taking place on behalf of the trading as name. The distinction between an actual and a "fictitious" name is important because businesses with "fictitious" names give no obvious indication of the entity that is legally responsible for their operation.

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